The Social Gathering

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We educate, design, build, implement and operate social media solutions. We focus on "Return on Investment", that drive measurable results!

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Latest Activity

Allysa is now a member of The Social Gathering
5 hours ago
Cammy Thompson added a discussion to the group Social Media Stories
Story on July 29, 2010 from InsideFacebook.com Mazda’s new Mazda2 is the star of the company’s new Facebook game called DriverVille, a title that has you souping up your car then racing it. It is also, of course, meant to get more people paying att…
10 hours ago
Cammy Thompson added a video
SIMYO and Ahead of Time presents the future of mobile media and communication. This film is presenting a summary of key result of the open think tank MOCOM 2...
11 hours ago
July 19
Steven Horvath added a discussion to the group The Executive and Social Media
From BrandSavant.com July 15, 2010 by Tom Webster If your social media efforts are strictly tied to tweeting out coupon codes, then you have a pretty direct and reliable measure of the efficacy of your efforts: simple conversion. For the rest of u…
July 19
July 19
Jon Holsman and Steven Horvath are now friends
June 17
June 16

Forum

Manny Martinez

A typical 1 day discovery meeting for TSG

Started by Manny Martinez Jun. 22, 2009.

Manny Martinez

Time spent on social network and blogging sites growing at over 3x 1 Reply

Started by Manny Martinez. Last reply by Manny Martinez Jun. 18, 2009.

Steven Horvath

6 Things that could ruin Twitter, and 5 that won't

Started by Steven Horvath Apr. 22, 2009.

 

The Social Gathering News Release!

Social Media News


Mazda Puts Fans Behind with Facebook Game DriverVille: Mazda’s new Mazda2 is the star of the company’s new Facebook game that has you souping up your car then racing it. Read More...

Measuring Social Media ROI Online Misses The Big Picture: Online measures alone are not going to capture the full impact and value of social media for your organization. Read More...

B2B Spending on Social Media is About to Explode: Despite social media marketing’s sizable popularity, business-to-business (B2B) companies are still fairly new to the discipline. But now that social media has caught on in the sector, spending forecasts suggest that big increases are coming. Read More...

Keys to Tweeting a Live Event: This will explain some of the things to consider when covering a live event or conference. These hints can help differentiate you. Read More...

Targeted Social Media Results in 6 Steps: If you want to build an effective and profitable social media strategy, there are some important steps that will help you. The key lies in knowing what steps to take and then investing the time to plan effectively. Read More...

Social Media going Mobile: Here are the latest stats on Social Media in the Mobile world...

Viral Video How-To's From the Pros: How do you create videos so compelling that your viewers become part of the distribution process? Read what the experts have to say...

Social Media and Mobile Internet use... Just the facts! You may be surprised at what you will find...

Marketers Sick of Social Bedia Buzzwords... A Recent Survey of Top Marketing Trends finds that marketers are beginning to tire of social media buzzwords yet social media remains front of mind. Click to read more...

The Case for Handcrafted Social Media (Or Why You Should Stop Auto-Updating Your Feeds)... Piping feeds from one network to another is a zero-effort way to broadcast content, but it also offers minimal returns. Click to read more...

Services Combine Social Media, Marketing... Restaurants, Clothiers and Other Small Businesses use new technology to generate buzz and increase sales. Click to read more...

Southwest Airlines Rethinking PR and Social Media... This may be the best example we've seen yet of how Twitter and other forms of new-media mass communication are shaping that old industry known as public relations. Click to read more...

The Missing Ingredient in Most Social Media Strategies... What is the missing ingredient in most strategies I’ve seen? Actual strategy. Click to read more...

The Social Gathering T.V.

The Following Videos are Looping Below - Must Watch for an Introduction to the World of "Social Media"!

Did You Know Version 4.0 This Video from the Fall of 2009 demonstrates how fast things are moving as we continue to converge into this new world of Social Media!

The Machine is Us/ing Us This video was produced by Dr. Michael Wesch who was voted U.S. Professor of the year in 2008.

Blog Posts

Steven Horvath

TARGETED SOCIAL MEDIA RESULTS IN 6 STEPS

If you want to build an effective and profitable social media strategy, there are some important steps that will help you. The key lies in knowing what steps to take and then investing the time to plan effectively.

By building an overall strategy and implementation roadmap, your results can be measured and your plan can be adjusted as needed. This allows you to determine if you were successful and also how you can improve performance for even greater success.

The following

Continue

Posted by Steven Horvath on April 8, 2010 at 11:00am

Steven Horvath

Virtual Socialization - Good or Bad?

I decided to post this blog here, because social networks, tools, and applications are just continuing to integrate even more into our daily lives. I write this blog because in many regards, there seems to be a growing chasm between the "haves" and the "have nots"...

What I mean is that there is an entire generation of youth that have grown up with the Internet, and there are all the rest of the generations that simply have such a hard time coming to terms with all of the complexitie

Continue

Posted by Steven Horvath on February 22, 2010 at 9:08am — 1 Comment

Steven Horvath

Social Money: Mashing Social Media and ROI for Executive Results!

When the words “Social Media” are spoken, most executives immediately think of their kids or grandkids using Facebook or Twitter to chat online with their friends. Some may even think of watching a funny video on YouTube. However, few equate social media with increasing net profit.

In reality, most executives simply just don’t know what to make of all the hype. All too often, social media is viewed as “social networking”. However, social networking is just one of two dozen distinct categories o… Continue

Posted by Steven Horvath on August 28, 2009 at 12:55pm

TSG High Impact Social Media Offering!

High-Impact Social Media Approach 4:24 We utilize our social media diagnostic to align your organization with real results. This creates an actionable road-map for using social media applications and tools with impact and purpose.

 
 
 

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